New brand language: Premium for everyone

The S-Style campaign is the first major impact on Severin®’s new brand language.

It conveys self-confidence, lifestyle and inspiration – with clear imagery, emotional visuals and a modern look and feel that fits seamlessly into the context of current interior and lifestyle trends .

Premium for all means: High-quality technology and design are not a luxury for a few, but enrich everyday life – reliably, intuitively and inspiringly.

“With the S-Style campaign, we are showing that premium is not an exclusive promise, but a standard that can be experienced. Our products turn everyday routines into special moments – with design that inspires and quality that inspires.” – Sascha Steinberg, Global Director Marketing & Product Strategy

The
S-Style campaign will be rolled out across media: from lifestyle magazines to test reports and influencer collaborations to social media, performance marketing and webshop integration. For the first time at the IFA in Berlin and in relevant consumer media, Severin®’s new brand language became visible.

Key visuals and campaign assets underline the message with clear imagery: performance meets style.

Product Highlights in detail
The campaign focuses on two products that perfectly combine technology, design and suitability for everyday use. The S-Style Speed Pro Hair Dryer (HT 0169) brings professional performance to the home: a durable No Frizz BLDC motor ensures powerful, fast drying, while the integrated Ionic function reduces frizz and gives the hair a radiant shine. Three temperature and power levels as well as a Cool Shot function enable individual styling with long-lasting results. At the same time, the device convinces with an elegant design, quiet operation and maximum comfort.

The S-Style Multistyle Pro Hairstyler (WL 0683) is just as versatile. This combines five styling attachments in one device and thus opens up almost unlimited possibilities: from a smooth sleek look to gentle waves to defined curls or extra volume. With up to 1,500 watts of power, BLDC motor and Ionic technology, it also ensures fast, gentle results and makes salon quality an effortless experience in everyday life.

“With the new S-Style campaign, we are showing how easy professional styling at home can be. The S-Style Speed Pro and the Multistyle Pro warm air brush exemplify our claim to combine innovative technology, stylish design and suitability for everyday use. We want to inspire people to create their individual look with ease – in line with our brand promise ‘Premium for all’.” – Dorothea Siggel, Category Manager at Severin^®

Full Product Overview:

HT 0169 S-Style Speed Pro Hair Dryer RRP: €99.99
Availability: already in stock

HT 0172 S-Style Speed Pro Hair Dryer Copper – RRP: €129.90
Availability: from March 2026

HT 0170 S-Style Speed Pro Hair Dryer (retail exclusive) – RRP: €119.90
Availability: already in stock

WL 0683 S-Style Multi Style Pro – RRP: €129.90
Availability: already in stock

WL 0685 S-Style Multi Style Pro Copper – RRP: €129.90
Availability: from March 2026

This is Severin®:

Severin® is a German quality brand and has been providing innovative, intuitive and sustainable solutions for everyday life for over 130 years. The mission: Premium for everyone. This does not mean luxury that only a few can afford. But a lifestyle that is affordable for everyone, inspires and exceeds expectations.

Severin® delivers high-quality products that impress worldwide with design, functionality and reliability. The brand combines technical excellence with modern lifestyle and develops products that not only make everyday life easier, but also enrich it. Severin® is more than technology. A brand that moves and makes it possible again and again.

With its headquarters in Sundern (Germany), a strong international network, five of its own sales companies in Europe and a long-standing presence in Asia, Severin® underlines its position as a reliable partner.

Severin® not only creates great technology, but experiences that last. And has always attached great importance to reliable quality. On high-quality products. To the best service. Sustainability.

Hello possibilities!

For more information, please visit: www.severin.com