Severin makes it possible
… for over 130 years. What began as a small company in the Sauerland region has grown into an internationally established brand for household appliances that make everyday life easier. As a German manufacturer with a tradition of innovation, we develop products that not only work reliably but also make our customers’ lives more comfortable.
At Severin, we combine technology with everyday life, quality with responsibility, and experience with a genuine pioneering spirit. Behind every appliance is a team of enablers already working today on the solutions of tomorrow.
Our culture
Severin makes it possible – together, honestly, and at eye level.
At Severin, we do not just work alongside each other, we create an environment together where trust, openness, and team spirit are truly lived. Everyone brings their own perspective, and that’s exactly what makes our culture so special.
We believe that great ideas need space, diversity, and people willing to roll up their sleeves and work together. Whether in the warehouse, the office, or working from home, what matters to us is what you bring to the table. We say hello to possibilities, even when things don’t go according to plan. We learn, we question, and we celebrate successes together, without elbows, but with integrity.
Our Vision
Premium for Everyone.
Premium – what does that actually mean? Having things no one else has? Spending a lot of money on things nobody really needs? For Severin, premium means many colorful possibilities.
For over 130 years, Severin has stood for quality, innovation, and closeness to people. What began with Anton Severin, a blacksmith from Sundern, has grown into a company that has accompanied generations. From the first coffee machines in German kitchens and colorful kitchen appliances in the 1950s to innovative products like the Spuma milk frother or the smoke-reduced raclette grill Sevento – we turn everyday routines into inspiring moments.
Not luxury for the few, but a lifestyle that is affordable for everyone, excites, and exceeds expectations.
Hello possibilities.
Visionaries
Everyday Enablers
Resource Keepers
Trusted Makers
We love questions that do not yet have answers.
At Severin, we see change not as a risk, but as an opportunity. We are open to new paths - technically, personally, entrepreneurially. And we take them, even if no one has gone before us. Because we believe: only those who dare to think ahead can turn real possibilities into reality.
Sometimes it is the small things that make a big difference.
At Severin, we don’t develop for awards, we develop for everyday life. For people who want to be awake in the morning, fast at noon, and relaxed in the evening. Products, processes, and solutions that help rather than hinder. Simple. Practical. Made for real life.
It often starts with simple questions: Do we really have to do it this way? Is there a better solution?
At Severin, responsibility isn’t a campaign, it is a mindset. It shapes how we think, decide, and act - with people, resources, energy, and time. We think long-term. We act consciously. And we stay committed, even when it is uncomfortable. Because responsibility is not a state. It is a daily opportunity to do better.
Trust doesn’t happen overnight - it’s built over time.
We stand by our word. And we do what we promise - day by day, for over 130 years. For people who want to know where they stand. And for everyone who values lasting trust over short-lived hype.
Our Story
From a Basement in Sundern to Kitchens Around the World
Does not sound like a fairy tale? Then listen closely.
Our story does not begin in a modern office complex, but with a simple idea: to make life at home easier for people. And with a man who believed in possibilities when others still had doubts. His name was Anton Severin. And what he founded in 1892 in a small town in Germany’s Sauerland region has become a brand that stands for more than just household appliances:
It stands for people with ideas, for an environment where initiative matters, and for a team that turns “Hello possibilities” into progress – every single day.
The First Step
Anton Severin founded his own craftsman's business. What began as a blacksmith's workshop quickly became more - a place where problems were solved. Where "making things possible" was not just a phrase, but a way of thinking.
From Workshop to Vision
Together with his son Anton Jr., A. Severin & Co. GmbH was born. The business moved from repairs to production - first curtain rods, soon much more. New spaces for possibilities began to emerge.
Hello Factory
Demand kept growing, and the family home could no longer keep up. Severin moved into a brand-new facility in the "Röhre" industrial area in Sundern.
A step into modernity
Severin begins producing electric household appliances. The focus is on products that make everyday life easier, from coffee machines to toasters.
Growth and diversity
On its 75th anniversary, the product range includes more than 200 different electrical appliances. Severin establishes itself as a key player in the household sector.
Internationalization
Severin grows beyond borders. With the opening of a production facility in Shenzhen, China, and sales offices in several European countries, Severin becomes an international brand, representing reliability “Made in Germany” worldwide.
Logistics that connect
With the construction and opening of its own high-bay warehouse in Sundern, Severin lays the foundation for efficient logistics and even closer connections with retailers and customers.
New impulses
The family office Copper Oak Ventures from Dortmund invests in Severin, bringing fresh momentum and new perspectives to the company.
From impulse to responsibility
Copper Oak Ventures takes over Severin completely. What began as a minority stake evolves into a long-term commitment with vision.
Digital focus, new opportunities
Severin is strategically expanding its e-commerce presence. New platforms, optimized structures, and a modern online brand experience make it easier for customers to discover our products and explore new digital possibilities.
Making responsibility visible
With the first official sustainability report, Severin transparently shows what is already possible today and what can be improved tomorrow. As a highlight, Severin is nominated for the German Sustainability Award - a strong signal of the change we want to help shape.
Hello possibilities
Severin is taking off with a fresh start: a modern brand identity, strategic realignment, and a focus on high-growth segments. With the new Global Center of Excellence in Shenzhen, we are strengthening our innovation and sourcing expertise. Our motto: making possible what people truly need.
Our locations
Severin Elektrogeräte GmbH
Röhre 27 | 59846 Sundern
Severin España SL
Plaza de Miguel de Cervantes S/N | 45217 Ugenda
Severin France SARL
4 Rue Denis Papin | 67400 Illkirch
Severin Italia SRL.
Via Domodossola 7 | 20145 Mailand
Severin Svenska AB
Johanneslundsvägen 12 | 194 61 Upplands Väsby
Severin Nederland BV
Witteweg 60 | 1431 GZ Aalsmeer
Severin Global Center of Excellence
Severin Household Electric Appliances (Shenzhen) Co., Ltd | 12/F, Wanfeng Coastal Building, No. 162 Nanhuan Road, Wanfeng, Xinqiao, Baoan, Shenzhen
Learn more about Severin
Hello possibilities for a better tomorrow.
Discover how we take responsibility, for the environment, for people, and for our products.
Hello possibilities for fair practices.
We believe in clear principles, transparency, and trust and how they shape what we do, every single day.
Hello possibilities for strong partnerships.
Great products come from great collaboration. Here, (potential) suppliers will find everything they need to know about our standards and processes.