Berlin, 04 September 2025 – At IFA 2025, Severin® is not only presenting a completely new brand identity, but also numerous new products in four clearly differentiated product areas. The mission: Premium for everyone. In this way, the brand combines innovation with style at fair prices – from state-of-the-art kitchen appliances to haircare and smart household solutions. Visitors and media partners are cordially invited to see the product highlights for themselves at the trade fair in Hall 4.1, Stand 128.

Well-being & Comfort: S-Style Products – Presentable Styling for the Home

With the S-Style Hair Care Range , Severin® makes a strong statement in the area of well-being and comfort. This exclusive product line combines high-performance technology with modern design to bring professional hairstyling into your home. Particularly noteworthy is the S-Style Multi Style Pro WL 0683, a 5-in-1 warm air brush that combines five attachments in one device.

• S-Style Multi Style Pro WL 0683 (RRP: €129.90): Versatile 5-in-1 warm air brush for smooth styles, voluminous waves and soft or curls, with powerful BLDC motor, ionic function and self-cleaning filter.
• S-Style Speed Pro HT 0169 (RRP: €99.99): Hair dryer with BLDC motor and Ionic function for fast, shiny drying.
• S-Style Speed Pro HT 0170 (specialist retailer exclusive, RRP: €119.90): Hair dryer with a long 3.50 metre cable for maximum styling flexibility.

You can find out more about the S-Style Hair Care Range in the press release.

Cleaning & Order: S-Power Olymp Handstick Series – Maximum Flexibility and Strong Performance

The new S-Power Olymp Handstick series offers three cordless cordless vacuum cleaners that make cleaning easier, faster and more convenient. The “Park & Chill” function of the S-Power Olymp series allows safe parking without tipping over, ensuring maximum comfort during cleaning. The models at a glance:

• S-Power HV 7178 (RRP: €149.99): Lightweight and compact – ideal for quick cleaning.
• S-Power HV 7175 (specialist retailer exclusive, RRP: €179.99): Strong performance for medium-sized households.
• S-Power HV 7179 (specialist retailer exclusive, RRP: €269.00): Premium model with digital display and high suction power.

For more details on the S-Power Olymp series, please see the press release.

Nutrition & Preparation: S-Fry Air Fryers, S-Wave Microwaves with Flatbed Technology, Spuma® – Innovations for the Modern Kitchen

Severin® will be presenting a variety of innovative products for healthy and uncomplicated nutrition at IFA 2025:

S-Fry Air Fryer Series: The S-Fry series offers a healthy alternative to traditional deep frying. With PFAS-free non-stick coatings[1] and intuitive LED touch displays, these devices are ideal for healthy meals without compromising on taste and quality.

• FR 2461 Hot Air Fryer Black Line Single (RRP: €99.99): Compact and ideal for singles and small households. With a capacity of 4 liters and eight preset programs for easy handling.
• FR 2462 Hot Air Fryer Black Line Single XXL (RRP: €119.99): With a generous volume of 7 litres, ideal for families or meal prep.
• FR 2463 Air Fryer Black Line Dual (RRP: €179.90): Two frying baskets for preparing different dishes at the same time with the “Sync Cook” and “Sync Finish” functions for perfect results.
• FR 2490 Hot Air Fryer Black Line Flex (RRP: €149.90 |  With the innovative Max Zone, which can be used as an extra-large cooking chamber or as two individually controllable zones.
• FR 2464 Hot Air Fryer Pizza & More (RRP: €189.90): Ideal for crispy pizzas and other tasty snacks with powerful top and bottom heat.
• FR 2468 Hot Air Fryer Duo Stack (RRP: €179.90): With two separately controllable cooking baskets and nine automatic programs for flexible cooking. Available from September 2025.

Learn more about the S-Fry series in the press release.

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[1] PFAS-free nonstick coating: Per- and polyfluorinated alkyl substances (PFAS) are environmentally harmful chemicals found in many conventional nonstick coatings.

Severin  ®’s S-Wave flatbed microwave series offers an ideal solution for those looking for a modern, versatile microwave. The devices feature an innovative design that not only optimizes the interior space, but also allows for user-friendly handling. The device does not require a turntable, but with various functions and a modern glass base, they are perfect for quick and healthy meals – ideal for hectic everyday life.

• MW 7782 Microwave Glass Shelf (specialist retailer exclusive, RRP: €119.90): With a practical glass shelf for a modern design and improved hygiene.
• MW 7790 S-Wave Microwave Solo – Flatbed 20 L (Turntable, RRP: €79.99): The inexpensive solo model for simple everyday applications.
• MW 7792 Microwave with grill function with turntable (RRP: €99.99): This microwave with grill function allows versatile preparations, from quick dishes to crispy grilling results.
• MW 7796 Microwave Solo with turntable (RRP: €149.90): A modern solo model for uncomplicated use.
• MW 7798 Microwave with grill and convection function with turntable (RRP: €219.00): The perfect all-in-one microwave for grilling, baking and convection that replaces the oven.
• MW 7580 Microwave Solo with Inverter Function with Turntable (RRP: €79.99): An affordable model with inverter technology for more even preparation.

Available from October. Further details and the detailed press release will follow at a later date.

Spuma® Lite Limited Edition – With the Spuma®, Severin® has been setting the standard for years when it comes to creamy, perfect milk foam for any type of milk or corresponding vegan alternatives. To mark the 10th anniversary of the Spuma® at IFA 2025, Severin® is presenting the limited special edition of the Spuma® Lite on the occasion of the brand relaunch.

From September, it will be available in three exclusive colours – Sunshine Yellow, Coral Red and Ocean Blue – exclusively in the online shop. The special edition combines state-of-the-art technology with stylish design and convinces with induction technology and high-quality workmanship – a must-have for every modern kitchen. Available in limited edition.

Grilling & socializing: Sevento^® Raclette Grill – The game-changer for every raclette party

The Sevento^® Raclette Grill RG 2379 from Severin® will remain a highlight for convivial evenings in 2025. With its integrated smoke and odor filter, the Sevento^® continues to provide an almost smoke-free raclette experience and takes raclette grilling to a new level.

The well thought-out design and comfortable handling make it the perfect companion for carefree barbecue evenings. The Sevento^® combines enjoyment and comfort by enabling modern, convivial preparation.

Further details on the Sevento^® can be found in the press release.

You can also discover this and many other products from the Severin® portfolio directly at IFA.

Severin®’s PR team will be happy to answer any questions you may have in person between 4 and 7 September 2025 in Hall 4.1 at Stand 128.

This is Severin®:

Severin® is a German quality brand and has been providing innovative, intuitive and sustainable solutions for everyday life for over 130 years. The mission: Premium for everyone. This does not mean luxury that only a few can afford. But a lifestyle that is affordable for everyone, inspires and exceeds expectations.

Severin® delivers high-quality products that impress worldwide with design, functionality and reliability. The brand combines technical excellence with modern lifestyle and develops products that not only make everyday life easier, but also enrich it. Severin® is more than technology. A brand that moves and makes it possible again and again.

With its headquarters in Sundern (Germany), a strong international network, five of its own sales companies in Europe and a long-standing presence in Asia, Severin® underlines its position as a reliable partner.

Severin® not only creates great technology, but experiences that last. And has always attached great importance to reliable quality. On high-quality products. To the best service. Sustainability.

Hello possibilities!

For more information, please visit: www.severin.com