SEVERIN, HeimatTBWA\ and Achtung! Mary
SEVERIN is a strong, innovative brand that has always impressed with innovation, quality, design, and user-friendliness. Now, the traditional brand for innovative household solutions is partnering with HeimatTBWA\ and Achtung! Mary to further strengthen its brand presence. The two agencies emerged victoriously in a multi-stage selection process and will now support SEVERIN in refining its brand into a modern, lifestyle-oriented identity. At the core of this transformation are people and their contemporary way of life, with technology becoming an experience and products becoming inspiring companions in everyday life.
Strong Partners for a Strong Brand
Achtung! has an impressive portfolio and successful projects for renowned brands such as
Apple, demonstrating its strength in developing impactful campaigns. The company has
proven its expertise in comprehensive communication strategies for clients like Google,
Michelin, and eBay.
Beginning in early 2025, Achtung! Mary will support SEVERIN in strategic communications
consulting, press and media relations, brand and product communication, campaign
management, and the organization of PR events and trade fairs. HeimatTBWA\ will serve as
the lead agency responsible for further developing SEVERIN’s brand identity, including the
creative execution of campaigns and trade show appearances, contributing to strengthening
the SEVERIN brand.
“Our products stand for design, functionality, and sustainability—values that should also be reflected in our brand presence,” explains Sascha Steinberg, Global Director Marketing & Product Strategy at SEVERIN. “With HeimatTBWA\ and Achtung! Mary, we have found partners who share our vision and, with their creative approach, will elevate SEVERIN’s brand presence to a new level.”
“SEVERIN is already present in almost every German household, and our goal is to make it the top choice across all categories. To achieve this, we worked closely with our Omnicom Experiential partners at DO IT! during the pitch process to make SEVERIN tangible at every touchpoint,” says Kristina Weng, COO of HeimatTBWA\ Düsseldorf.
Julian Jannsen, Account Director at Achtung! Mary, adds: “SEVERIN is a brand with history, but above all, with an exciting future. We are excited to further refine SEVERIN’s role as a modern, inspiring, and forward-thinking partner for smart household solutions.”
About SEVERIN
SEVERIN is a German quality brand that has been delivering innovative, intuitive, and
sustainable household solutions for over 130 years. The company provides high-quality
products that impress worldwide with innovation, design, functionality, and reliability.
By combining technical excellence with modern lifestyle, SEVERIN develops products that
not only make everyday life easier but also enrich it. With headquarters in Sundern,
Germany, a strong international network, five own sales subsidiaries in Europe, and a longstanding presence in Asia, SEVERIN underscores its position as a reliable partner.
SEVERIN stands for quality that lasts for generations and a lifestyle that places inspiration
and enjoyment at its core.
For more information, visit: www.severin.com
If you have any questions or require further information, please contact:
Press contact SEVERIN
Lara Wälter
Marketing Manger PR & Social Media
+49 2933 982 1571
presse@severin.de
